What Your Brand Colors Say About Your Business [Infographic]

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. We put the rainbow under a microscope to find out how each color can help you connect with your consumers.

Branding is important. It is the factor that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies. Having a strong brand is similar translates to having a strong presence in your industry and being a company that others turn to. Color is the most noticed aspect of a brand, and color is everything!

Color is best used when integrated throughout the company, making appearances in the logo, landing pages, websites, products and more to ensure maximum continuity. The most popular branding colors used by successful brands are red, blue, greyscale and yellow. As the marketing intern at Live Strong, I have an affinity to yellow, feel the impact of a strong brand and see what it has done to the community. According to the infogrpahic, yellow is associated with hope, optimism and motivation. This is seen in their promotoional work, striving to empower those affected by cancer. Live Stronguses this color to compliment their efforts. Are there any other brands that successfully use color to promote their products or compliment their efforts?