Most users of smartphones are students and they maximize the use of the device by making it a habit to study even if they are not home. Sports-minded individuals get to have their share of benefits from smartphones. In the first 2 days of NCAA 2012, report shows 83% of increase in sport consumption and there is a 20% traffic coming from smartphones an tablets during the tournament. These consumers are usually coming from high-earning income of $75,000 monthly compare to the lower income bracket who cannot afford this expensive gadget and mostly living in urban areas rather than the rural dwellers.
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