No Cart Left Behind: Why Shoppers Aren’t Following Through on Online Purchases

Online shopping is a practical facet of modern life. We have access to thousands of shops at the tips of our fingertips. Online shopping is the busy mans life saver. Need a pair of curtains but can’t get to the store? Order them! But online shops are facing a small problem, not everyone who fills up their cart is checking out.

I have been guilty of this many times. I browse my internet hot spots like Madewell, Anthropologie and J Crew, and add items to my cart that are far out of my price range. And then leave. That’s it. No purchase necessary, just some good old fashioned window shopping! Today’s infographic discusses the many reasons that shoppers abandon their cart and what they can do to remedy that.

Aside from the window shoppers, many shoppers with intention to purchase their items are deflected by shipping costs. Reducing shipping costs, offering free shipping when possible and ensuring a speedy delivery are ways to keep customers around until the end.

The art of window-shopping isn’t lost on online shoppers. Research indicates a significant number of online shoppers actively fill up their carts but abandon them at the last minute. What’s keeping these shoppers from going all the way? We look at the new study by comScore to find out.